Add video to your marketing mix

Add video to your marketing mix

Posted on February 2nd, 2012 by admin


According to Forrester Research, “video is 53 times more likely than text pages to appear on the first page of a search engine.”

Adding video to e-mail marketing boosts customers’ interaction—such as opening the email or clicking on any of the content—by as much as 200 percent to 300 percent, says Marc Fleishhacker, managing director at WPP’s Ogilvy Consulting.

You do not have to be Spielberg to add video content, a small investment can enable you to create concise video that will provide value to your website visitors.

Some key points to remember;

  1. Keep it short
  2. Add a personal message
  3. Some humor helps
  4. Have a call to action
  5. Let them know how to contact you
  6. Use the video in all your digital marketing

See the full article at “AMEX Open Forum”: