Use QR codes in your marketing material

Use QR codes in your marketing material

Posted on August 29th, 2012 by admin

 

QR codes, or Quick Response codes are excellent features to add to your marketing collateral.

There are more than 50 million smart phones in the US and a recent study shows that nearly 20% of customer who scanned a QR code made a purchase – that is a big deal.

 

 

Codes are easy to generate and here are some pointers on how to use them;

- Have a clear objective, maybe a onetime campaign or discount coupon
- Make sure you have a mobile friendly site or landing page since everyone is coming there from a mobile device
- Give visitors something they cannot get on your regular website
- ALWAYS have a call to action – register, sign up, opt in etc.

Here is great website that allows you to create a wide variety of QR codes for free!

See the full story at “AMEX Open”